Mac is back
I was thinking this morning what a happy day it must be for Apple and how truly happy I am for them. Now all those PC people who ridiculed my affection for Mac – and as a photographer and graphic designer, I had no say in the matter anyway – well, now those mocking people are about to meet Big Karma as two Macintosh names are becoming synonymous with MP3 players and personal video players. As the number one-selling MP3 player with a killer visual and image-based ad campaign, the iPod already has its spot in the American psyche. As the first personal video player, the videoPod will soon follow.
Wikipedia does an excellent job of explaining the gravity of having one’s product become a representative brand name.
Not since Kleenex has a brand so quickly and so pervasively become embedded in the American lexicon. It doesn’t even matter if you don’t use “Kleenex” to mean facial tissue. You still know what it means when someone else says it.
(Note: The story of Kleenex brand tissues is one of the most fascinating in advertising.)
This is the fate I believe is in store for the iPod and the new videoPod. There are certainly a number of brilliant advertising minds on the job. These are the people who have become experts in cross promotion. For example, iPod has teamed with BMW to outfit the luxury car company’s “ 3 Series, Z4 Roadster, X3 and X5 Sports Activity Vehicles and MINI.” Apple and BMW Group announced the debut of the “BMW iPod Adapter, the world's first seamless integration between iPod and a vehicle audio system.”
There are those who feel that the iPod and subsequent Apple product ads and advertising affiliations will literally change the face of advertising. As successful as those Apples ads have been thus far, it would be no wonder that other brands would follow a similar formula. That evolution will be fun to watch.
And ah, yes, the Apple nay Sayers of years past… they will reap that harvest for the rest of their lives as their children and grandchildren yelp for “iPods” and “videoPods” every December.
Wikipedia does an excellent job of explaining the gravity of having one’s product become a representative brand name.
Not since Kleenex has a brand so quickly and so pervasively become embedded in the American lexicon. It doesn’t even matter if you don’t use “Kleenex” to mean facial tissue. You still know what it means when someone else says it.
(Note: The story of Kleenex brand tissues is one of the most fascinating in advertising.)
This is the fate I believe is in store for the iPod and the new videoPod. There are certainly a number of brilliant advertising minds on the job. These are the people who have become experts in cross promotion. For example, iPod has teamed with BMW to outfit the luxury car company’s “ 3 Series, Z4 Roadster, X3 and X5 Sports Activity Vehicles and MINI.” Apple and BMW Group announced the debut of the “BMW iPod Adapter, the world's first seamless integration between iPod and a vehicle audio system.”
There are those who feel that the iPod and subsequent Apple product ads and advertising affiliations will literally change the face of advertising. As successful as those Apples ads have been thus far, it would be no wonder that other brands would follow a similar formula. That evolution will be fun to watch.
And ah, yes, the Apple nay Sayers of years past… they will reap that harvest for the rest of their lives as their children and grandchildren yelp for “iPods” and “videoPods” every December.
posted by Marti at 9:58 AM
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